Here’s how to use the power of search, social media, email and more to increase your visibility.
Get your business and promotion schedule prepped for the busiest shopping season of the year.
Marketing pro Noah Kagan will share easy-to-use marketing tricks to quickly increase traffic, snag more email subscribers and improve user experience.
For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.
Los cierres mensuales suelen ser caóticos para todos los departamentos, incluido el de Marketing: informes, objetivos, presentación de resultados, etc. Hoy en día, existen infinidad de herramientas que son capaces de medir y cuantificar los objetivos, sin embargo, son pocas las organizaciones que saben identificar las métricas más relevantes. Sweetspot, empresa asturiana pionera en el […]
The post Las 10 métricas imprescindibles para evaluar el éxito de una campaña de marketing appeared first on Ecommerce News.
If you focus too much on broadening your reach, you might be missing out on prime marketing real estate.
HUK-Coburg, the largest insurer of private households in Germany, will no longer list themselves on online comparison websites. Instead of paying high fees, it would make more sense to give customers more favorable offers, the car insurance company explains. They have decided to, starting this October, leave the “relatively expensive Continue reading
Branded advertisements in real time drive engagement and sales in ways not possible even a year ago.
If your campaigns keep failing, you might find the issues internally.
La firma española de calzado para aumentar la altura de los hombres Masaltos.com se ha aliado con la red social Snapchat, plataforma que permite compartir comunicaciones “efímeras” entre los distintos usuarios de la red. Esta alianza supone un paso más en la apuesta de la compañía por mantenerse a la vanguardia comunicativa y las nuevas […]
The post Masaltos.com se incorpora a Snapchat para explotar la geolocalización en sus campañas comerciales appeared first on Ecommerce News.
InsideView has released a new tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. “Companies who want to [succeed] with ABM need to start with the right set of target accounts and people,” said Joe Andrews, VP of product and solution marketing.
Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you’re trying to reach a younger demographic, it’s somewhere you probably want to be. “Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active users,” said Melissa Sanchot, head of marketing at MakeMeReach.
Every campaign is unique in its details but all the successful ones share the same key ingredients.