Business and financeGulliver

An inglorious return to Austin for Uber and Lyft

UBER and Lyft will make their triumphant return to Austin on Monday. Whether the Texas capital will welcome them back is another matter.

The ride-hailing giants left in a huff a year ago, after Austinites had the temerity to vote in favour of maintaining the city’s requirement that the firms perform fingerprint checks on their drivers, as traditional taxi companies must. The pair have long resisted being held to the same standards as taxis, with an insistence bordering on arrogance. They have also tended to assume that customers had their backs. So it was a rude awakening when, after forcing a city-wide ballot on the issue, and spending close to $9m on their campaign, Uber and Lyft found themselves on the wrong side of the progressive Austin population, which didn’t want to be pushed around by big companies from out of town.

Even so, the city had become reliant on the ride-hailing firms, due to a combination of hedonistic nightlife,…Continue reading

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Marketing

Google Brings Machine Learning to Online Marketing Assessment

Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions.

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IDG Contributor Network: News from Epicor’s annual user conference

Epicor’s annual user conference in Nashville this year was a good chance to spend time with the company, its partners and its customers. I have some big thoughts about Epicor and its existential issues, but I’ll leave that post for a little later. For now, here’s a roundup of what we saw at the show.

Show demographics

Thirty-two countries were represented at the show, with some 3,300 attendees. There was a good mix of customers, media/analysts, partners (although more on that in a later post) and, of course, Epicor’s employees. The event venue, the Gaylord Opry, was a little strange and, in my mind at least, was a bit of a reflection of the company, its customers and its struggles. But again, more on that later.

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IDG Contributor Network: News from Epicor’s annual user conference

Epicor’s annual user conference in Nashville this year was a good chance to spend time with the company, its partners and its customers. I have some big thoughts about Epicor and its existential issues, but I’ll leave that post for a little later. For now, here’s a roundup of what we saw at the show.

Show demographics

Thirty-two countries were represented at the show, with some 3,300 attendees. There was a good mix of customers, media/analysts, partners (although more on that in a later post) and, of course, Epicor’s employees. The event venue, the Gaylord Opry, was a little strange and, in my mind at least, was a bit of a reflection of the company, its customers and its struggles. But again, more on that later.

To read this article in full or to leave a comment, please click here

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